Digital Markets CEO Ilya Nazarov took part in an RBC Radio broadcast dedicated to the new user authorization requirements for Russian websites. During the interview, he discussed how prepared Russian websites are for the legislative changes, the challenges website owners are likely to face, and the impact the new regulations will have on businesses.

According to Nazarov, despite the new requirements having come into force, many websites have not yet updated their authorization systems. Previously, many companies relied on foreign authentication services because they were much easier to implement. By contrast, integrating Russian solutions requires more time, greater technical resources, and compliance with a number of formal procedures.

"Implementing authentication through the Unified System of Identification and Authentication (ESIA) is a meticulous, complex, and highly bureaucratic process. For many developers, it has been both technically and administratively difficult to accomplish."

The expert noted that the transition timeline will depend on the specifics of each project: for some websites, the required changes may take only a few days, while for others, the process could take several weeks. Nevertheless, from a technical standpoint, compliance with the new requirements is achievable.

The discussion also covered how the new regulations will affect users. According to Nazarov, website owners only need to update the authentication mechanism while keeping the familiar username-and-password login process intact. As a result, existing user accounts and their data will remain unaffected.

Summing up, Ilya Nazarov emphasized that the new requirements will place the greatest burden on small businesses.

"For businesses, this is undoubtedly a challenge. Small online stores and small businesses will face the greatest difficulties. It means additional costs, but given the current environment, this is an issue that companies will have to address."

During the RBC Radio broadcast, the expert shared practical insights into implementing the new requirements and outlined the steps website owners should take today to ensure their resources are adapted in a timely manner.